Prophia’s marketing and sales teams collaborated to create a comprehensive webinar about the benefits of using Prophia’s AI tool for CAM reconciliation season. See the results of this multi-channel, B2B digital marketing strategy.
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Account-based marketing has a longer history than you might think and, to this day, remains an effective marketing strategy. But what is ABM exactly? Read on as I cover some of the basics.
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Having a well-planned content marketing strategy can help your business grow. Find out some of the key ways to leverage content to strengthen sales, connect to your customer base, and tell your brand’s story.
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